Why Many MSP Peer Groups Work… Until You Grow Beyond Them

Peer groups have played an enormous role in shaping the MSP industry. Many of us—including us—built better companies because of the Peer Group we belonged to for accountability, structure, and community it offered.

Those peer groups are essential for early and mid-stage MSPs. They help you build:

• foundational processes 

• owner-led sales discipline 

• operational consistency 

• marketing basics 

• leadership habits 

• better financial visibility 

But as your MSP matures, so does the complexity of your business—and with it, the type of guidance you need.

This is the quiet truth many owners discover:

“ A peer group that served you well from $0–$5M may no longer serve you the same way at $7M–$12M. ”

That’s not a flaw in the group. It’s simply a sign that you’ve grown.

As MSPs evolve into larger organizations—with larger teams, bigger clients, management layers, financial granularity, sales specialization, and leadership demands—the conversations required to continue to grow with scale begins to change.

You start thinking differently about:

• organizational structure 

• leadership development 

• outside sales 

• financial forecasting 

• margin strategy 

• talent density 

• culture at scale 

• client mix 

Those aren’t Stage 1–3 challenges. They’re Stage 4–6 challenges.

This realization is not a criticism of the peer groups that helped us get here. They have an important place in the industry—and they remain the right home for many MSPs.

But for some owners, there comes a point when you need new peers where you are on the next stages of the journey.

That’s why we built E3—not to replace existing peer groups, but to give growing MSPs a place to graduate into.