The 6 Stages of MSP Growth

Every MSP grows through similar phases—but the industry rarely talks about how the support you need changes at each stage.

Here are the stages:

1. Under $1M — Early Foundation 

2. $1–3M — Building Structure 

3. $3–6/7M — Stabilizing & Professionalizing 

4. $7–12M — Scaling Systems 

5. $12–20M — Building Leadership Layers 

6. $20M+ — Enterprise Transformation 

Each stage requires different:

• financial skills 

• operational systems 

• hiring strategies 

• sales methods 

• leadership capabilities 

And therefore, each stage requires a different level of Sales, Operation and Finance. The Essential 3 areas of the business. The peer group should reflect the needs of the company in the stage it is in.

This is why so many owners feel stuck around the $3M–$7M range. They’re still in a peer environment that focuses on early-stage challenges they’ve already solved.

That doesn’t make the peer group wrong—it simply means you’ve reached a new phase.

E3 is built for owners entering and growing through Stages 4–6. Not because earlier stages are less important—but because they require different conversations, metrics, accountability, and leadership maturity.

It’s not about replacing your past group. 

It’s about complementing your journey with a room built for where you are now.